We know from the very begging of JOJOBA VALLEY that we are in the right business, not only because we love it, but also because of the growth potential the industry demonstrates. Researches published at the end of 2016 outshout that –
According to a new report by Grand View Research, Inc., the global jojoba oil market is expected to reach USD 254.2 million by 2024 (=CAGR OF 5.5%).
The increasing penetration of jojoba oil in cosmetic products including lipsticks, shampoos & conditioners, and skin creams & moisturizers is expected to be a major factor in promoting growth. Key industry players such as JE International, L’Oréal S.A, and Ole Henriksen are investing significantly in R&D for innovation of jojoba oil-based formulations. From the other hand there is a clear consumers demand to organic personal care products.
Grand View Research sums up the paper concluding that Cosmetics containing natural ingredients such as aloe vera, tea extract, lime, jojoba oil, and black sugar are expected to gain consumer importance over the next seven years.
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