Shoppers are more connected to digital than ever, and brands are taking notice. Many companies, which 10 years ago barely made a digital mark, are now leading the way in the digital shopping revolution. As customer expectations continue to change, shoppers are beginning to focus on getting products the quickest and simplest way.

Which one of these methods is the best for customers and why should brands consider them for their own strategies? Sean Singleton, Managing Director @ your Favourite Story ask the question and answer on it in  In-Cosmetics.com. You are the one to judge…. 

In-store Buying, 1-Liner – The beauty counter has long been a shopping staple in any department store or retail location, which is why it’s often found close to the front of the store and offers eye-catching displays.
Pros
Cons
OnLine Shopping, 1-Liner – Digital has taken over! Online shopping is also a great tool for brands of any size to sell their products worldwide.
Pros
Cons

NOW, which strategy do you prefer?…Brands and Shoppers, write to us. And remember, a joined approach is also possible, right?

BTW, Sean Singleton will be discussing this issue in his session focusing on how to use digital to effectively launch a beauty product at in-cosmetics Global in London, 4-6 April.

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